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January 2024

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1: There is a big difference between perfectionism and optimization.

Perfection is the distant star we can never reach.

Philosopher Brian Johnson has a year-long Heroic Coach program that focuses on Optimizing.

The person who is mistake-free is sitting around doing nothing, Brian tells us.

As professional optimizers, we accept our imperfections. We have high standards. But we accept ourselves, and we accept reality.

Our commitment? To do our absolute … continue reading

To deliver a 3-minute pitch, must we dumb it down? Just the opposite. 

Brant Pinvidic is a Hollywood producer who has sold more than three hundred TV and movie projects, including the mega-hit The Biggest Loser.

Pitching in Hollywood is no different from “raising money, convincing parents at the PTA meeting, asking for a promotion, marketing our company, and getting board approval,” he writes in his book The 3-Minute Rule: … continue reading