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1: The date was April 1, 1993. Lou Gerstner had just been named CEO of IBM. For decades, IBM had been one of the world’s most admired corporations.

Now, it was on the verge of bankruptcy.

Lou had started his career as a management consultant at McKinsey & Company, one of the world’s largest and most respected consultancies. Soon after taking his new role, he asked his friends at … continue reading