1: “Picture a room with about 10 people from Ford sitting around a table,” Erik Peterson and Tim Riesterer write in their book Conversations That Win the Complex Sale.
In front of the room, a salesperson stands with two flip charts.
“After several months of unsuccessfully trying to sell a laser device to Ford’s plant managers, this salesperson knew that she needed to change her approach,” Erik and Tim … continue reading
1: Sure. Not getting and keeping your prospect’s attention is a deal killer.
But there’s something worse.
Denial.
“Your prospect’s denial that they have a problem that needs solving in the first place,” Erik Peterson and Tim Riesterer write in their book Conversations That Win the Complex Sale.
“All other challenges pale in comparison to this one,” the authors say.
When you are able to solve a problem the … continue reading
1: “Imagine that you are a prospect,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.
Now, perhaps you are not a software engineer in real life, but play along.
You are on a Zoom call. The face of a software salesperson fills your computer screen.
She says, “What if you never had to teach another programmer another programming language?”
(Pause)
“And, … continue reading
1: “Every Saturday, a siren goes off in Tim’s quiet suburban community, signaling that it is noontime. No one gives it much attention around town,” Erik Peterson and Tim Riesterer write in their terrific book Conversations That Win the Complex Sale.
It’s just the “noon whistle,” people say.
But the same siren is also used to signal a severe weather emergency.
“As a result,” the authors note, “the same … continue reading
1: The competition isn’t always the competition.
The real competition is often the status quo. Or, doing nothing.
“When you’re facing any kind of decision that’s a bit complex, you’ll put off making that decision until you’re sure which choice is the best,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.
“Unsure about where they should invest their money, time, and … continue reading
1: Did you know that Babe Ruth began his baseball career in 1914 using a 54-ounce bat?
“That’s a big bat,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.
“For those of you who are not familiar with what’s ‘normal’ for baseball bats,” the authors note, “most professional baseball players today use a bat that weighs between 31 and 35 ounces.”… continue reading
1: The two Opsware leaders sat in a sterile conference room at the EDS headquarters in Plano, Texas.
EDS was their largest customer.
“Largest customer really understates it,” Opsware CEO Ben Horowitz writes in his book The Hard Thing About Hard Things. “EDS accounted for 90 percent of our revenue.”
On the other side of the table sat Frank Johnson (not his real name)—“a big guy who grew up … continue reading
1: Ever eaten every French fry in the bag, even though we knew from the first bite they weren’t very good?
Me, too.
Turns out chasing pleasure isn’t always the key to feeling good.
“That’s not a moralistic perspective; it’s a neurobiological one,” Rachel Barr writes in How to Make Your Brain Your Best Friend: A Neuroscientist’s Guide to a Healthier, Happier Life.
“To understand why, let’s go beyond … continue reading
Getting better at getting better is what RiseWithDrew is all about. Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.
One of my goals for the year is to experiment with different approaches and tools to strengthen my relationships with the people I love and care about.
We’ve been revisiting … continue reading
1: Advertising legend David Ogilvy was a maverick.
“Unlike the typical, predictable, and egotistical advertising that most agencies produce to promote themselves, David ‘gave’ his genius away,” Jeffrey Fox writes in How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients.
David didn’t beat his chest and proclaim the greatness of his firm Ogilvy and Mather.
“Instead of writing about himself,” Jeffrey notes, he “gave … continue reading
