1: It was 6 AM, and more than fifty people were standing in line outside the Au Bon Pain bakery cafe in Boston’s Copley Place mall.
“I couldn’t believe my eyes,” Ron Shaich writes in his terrific book Know What Matters. “I’d spent months desperately trying to figure out how to get people to stop walking past our door.
“And now, here they were, waiting in line,” he recounts. … continue reading