Category

Sales

Category

1: We are building a presentation. What is the most important question we must ask ourselves? 

“How will they rationalize the decision to ‘buy in’ to my proposal?” Brant Pinvidic writes in his bookย The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.

Humans are the only species with the ability to rationalize.

“And it’s the basis and foundation for every decision we make,” he … continue reading

1: We have three minutes.

“Every time we make a pitch, presentation, or proposal to try to influence anyone to do anything, our audience’s first impression will be fully formed in less than three minutes,” Brant Pinvidic writes in his bookย The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.ย 

“That yes or no is already in their heads,” he writes. “It’s not our fault. … continue reading

1: “The [television] network pitch room is a cold, ruthless, unforgiving setting with a very difficult audience,” Brant Pinvidic writes in his bookย The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.

“Meetings start with smiles that last about ten seconds,” he writes. “If you’ve ever watched Shark Tank, that no-nonsense attitude and curt style was patterned after a TV network pitch.”

The year was … continue reading

1: The date was April 1, 1993. Lou Gerstner had just been named CEO of IBM. For decades, IBM had been one of the world’s most admired corporations.

Now, it was on the verge of bankruptcy.

Lou had started his career as a management consultant at McKinsey & Company, one of the world’s largest and most respected consultancies. Soon after taking his new role, he asked his friends at … continue reading