1: Imagine it’s 9:30 am on a Wednesday morning. We are sitting at our desk. We receive an email from a colleague: “The waves are good!”

We stop what we are doing. We close our laptop. We stand up. We go change into our surfing gear. And we run to the beach.

This happens regularly at the outdoor retailer Patagonia, where the corporate headquarters sits on the Pacific Ocean, and … continue reading