Behavior change is hard.

“Consider the typical patient with severe coronary heart disease recovering from open-heart surgery,” Chris Voss writes in Never Split the Difference. 

“This surgery isn’t a cure,” the surgeon tells the patient. “The only way to truly prolong your life is to make the following behavior changes . . .” 

“Yes, yes, yes, of course, Doctor! This is my second chance. I will change!” the patient … continue reading