1: The year was 1984.
“Guy Laliberté, a former accordion player, acrobat and fire-eater in Montreal, looked at the existing circus industry and saw a losing proposition,” writes Stephen Denning in The Leader’s Guide to Storytelling.
Ringling Bros and Barnum & Bailey dominated the struggling circus industry, whose shows primarily attracted children. Expenses were high due to the cost of transporting and caring for the many animals. … continue reading