1: “Our bread wasn’t good enough,” Ron Shaich writes in Know What Matters: Lessons from a Lifetime of Transformations.

This was a real issue for Ron because he was CEO of Panera Bread.

“Bread” was in the company name.

And, one of the company’s guiding principles was: “Bread is our passion, soul, and expertise.”

Ron knew he had to fix this problem. The stakes were high.

And it … continue reading