1: “‘Fail fast’ might work when it comes to software,” Panera Bread founder Ron Shaich writes in his powerful book Know What Matters.

“‘Done is better than perfect’ might be an appropriate mantra for Facebook,” Ron observes.  

“When speed-to-market is your priority, minimally viable may be sufficient.

“But if we’re trying to build a lasting brand, to create a relationship with our customers for the long term,” he notes, … continue reading

1: “Don’t make a decision until you need to,” Panera Bread founder Ron Shaich writes in his book Know What Matters.

“That might sound obvious,” Ron notes, “but so many companies leap to promising dramatic growth and then trap themselves under the weight of the expectations they’ve created.”

Thinking back on the early days of Panera, Ron recalls: “We knew we were ready to grow, and we had an … continue reading