1: Imagine we are standing in line at the grocery store.

“Scientists Discover 4,000-Year-Old Television Set in Egyptian Pyramid,” reads the tabloid headline on the magazine rack beside us.

We shake our heads and smile. Seriously? We question the reliability of the story. Not our belief as to when television was first invented. 

“When we think we know something to be objective truth, our immediate reaction to news indicating the … continue reading

1: The year was 1992.  Republican pollster Frank Luntz was running a focus group in Detroit to test television ads.  Frank was looking at tactics to undermine support for Ross Perot, an Independent presidential candidate.  Frank showed the first focus group a series of three ads: a biography about Ross Perot and his rise from poverty through entrepreneurship to becoming one of the world’s wealthiest people, then one of the candidate’s speeches, and finally, … continue reading