1: Let’s go back in time to when you were dating. Perhaps that is you right now.

“Now, what happens to you when you go out on your first date?” Erik Peterson and Tim Riesterer ask in their powerful book Conversations That Win the Complex Sale.

Let’s say you start talking about yourself. And you keep talking about yourself. You spend the whole date talking about yourself.

What’s going … continue reading

1: “Every Saturday, a siren goes off in Tim’s quiet suburban community, signaling that it is noontime. No one gives it much attention around town,” Erik Peterson and Tim Riesterer write in their terrific book Conversations That Win the Complex Sale.

It’s just the “noon whistle,” people say.

But the same siren is also used to signal a severe weather emergency.

“As a result,” the authors note, “the same … continue reading

1: “If you’re like most sales professionals, you think a successful client relationship is one in which everyone is always smiling,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.

You intuitively believe your job is to keep clients happy, as if being well-liked is the goal.

You send birthday wishes. You inquire about their kids. You do whatever it takes to … continue reading

1: The competition isn’t always the competition.

The real competition is often the status quo. Or, doing nothing.

“When you’re facing any kind of decision that’s a bit complex, you’ll put off making that decision until you’re sure which choice is the best,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.

“Unsure about where they should invest their money, time, and … continue reading

1: Did you know that Babe Ruth began his baseball career in 1914 using a 54-ounce bat?

“That’s a big bat,” Erik Peterson and Tim Riesterer write in their powerful book Conversations That Win the Complex Sale.

“For those of you who are not familiar with what’s ‘normal’ for baseball bats,” the authors note, “most professional baseball players today use a bat that weighs between 31 and 35 ounces.”… continue reading