1: Advertising legend David Ogilvy was a maverick.

“Unlike the typical, predictable, and egotistical advertising that most agencies produce to promote themselves, David ‘gave’ his genius away,” Jeffrey Fox writes in How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients.

David didn’t beat his chest and proclaim the greatness of his firm Ogilvy and Mather.

“Instead of writing about himself,” Jeffrey notes, he “gave … continue reading