1: “You’re not being realistic,” someone would tell Will Guidara and Daniel Humm.

“You’re being unreasonable.”

“That word ‘unreasonable’ was meant to shut us down—to end the conversation, as it so often does,” Will writes in his book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.

“Instead,” he says, “it started one, and became our call to arms.”

Daniel and Will were partners in … continue reading