The short answer? Yes, writes The Lean Startup author Eric Ries. 1: Asking potential customers what they want doesn’t work because many times, customers don’t…
1: It was the summer of 2004. Three college sophomores traveled to Silicon Valley having recently started their fledgling college social network. “It was live…
1: Before becoming Zappos’s founder, Nick Swinmurn was frustrated. He couldn’t find an online site with a terrific selection of shoes. So, “he envisioned a…
1: We know what to do when someone says, “Drive to the grocery store.” Our “hands seem to steer us there on our own accord,”…
1: The technology team at IMVU agreed to a hard deadline: Six months—180 days—to launch the startup’s product and attract its first paying customers. “It…
The year is 2004. A seventeen-year-old girl is sitting in the office in front of a computer. A group of anxious entrepreneurs is standing behind…