1: This week, we’ve been exploring takeaways from Esther Choy and her book Let the Story Do the Work: The Art of Storytelling for Business…
1: Esther Choy was excited about moving into a new house and hired an interior designer. Unfortunately, there was a disconnect between them, she shares…
1: “Stabilize the patient” is good advice in the Emergency Room and in any situation where our goal is to persuade a person or group…
1: As business professionals, we’ve been trained how to prove our point. To win the day, we are taught to find the right data and…
1: Telling a great story is as simple as 1, 2, 3. Or, better yet, Act I, II, and III, Esther Choy writes in Let…
The big day has arrived. The job interview we want to nail. Or, the hard-to-get meeting with the big prospect. Or, maybe a first date with someone we…
1: “At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling,” Esther Choy writes in Let the Story Do the Work: The…