1: This week, we’ve been exploring takeaways from Esther Choy and her book Let the Story Do the Work: The Art of Storytelling for Business Success.
Today, we focus on putting these lessons to work.
For any presentation or conversation where we want to persuade, we start with the action we want to happen. “Truth be told, the ending—the takeaway—is most important,” Esther tells us. We ask ourselves: “If … continue reading