Frank Luntz


1: The year was 1992.  Republican pollster Frank Luntz was running a focus group in Detroit to test television ads.  Frank was looking at tactics to undermine support for Ross Perot, an Independent presidential candidate.  Frank showed the first focus group a series of three ads: a biography about Ross Perot and his rise from poverty through entrepreneurship to becoming one of the world’s wealthiest people, then one of the candidate’s speeches, and finally, … continue reading