1: “Human communication has its own set of very unusual and counterintuitive rules.” Malcolm Gladwell tells us.
Exhibit one: If we want to inspire people into action, providing detailed scenarios doesn’t work.
Why? “Even if believable when disseminated, such scenarios quickly become discredited as the future unfolds in unexpected ways,” Stephen Denning writes in The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative.
1: As leaders, one of our most important responsibilities is communicating new, sometimes complex ideas and inspiring action to implement change.
What’s the best tool we have to accomplish this critical objective? We tell a “springboard story,” writes author Stephen Denning in The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative.
In past RiseWithDrew posts, we’ve looked at key elements of this specific type of … continue reading
