1: Science defines identity as “a well-organized conception of the self, consisting of values and beliefs to which the individual is solidly committed.”

Our identity is based on two things. 

First, the story we tell ourselves about ourselves.

And second, the standards or commitments we hold for ourselves.

“Put simply, our identity as a person is what we’re most committed to,” Dan Sullivan and Benjamin Hardy write in 10x Is … continue reading

1: Something significant occurred 350 years ago.

When the English arrived in America, they settled in “clumps,” the historian David Hackett Fischer writes in Albion’s Seed, as referenced by David Brooks in his book How to Know a Person.

“People from eastern England tended to settle in New England,” David writes, “people from southern England went to Virginia, people from the English Midlands went to Pennsylvania, and the … continue reading

1: As human beings, we have a strong aversion to loss. 

“We fear and avoid loss far more than we seek gain,” Dan Sullivan and Benjamin Hardy write in 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less.

When it comes to personal growth, releasing our previous identity “can feel like an enormous loss,” Dan and Ben note.

“Letting go of who we’ve been, how … continue reading