1: The answer is simpler than we think.

“When researchers talk about creativity,” Steven Kotler writes in The Art of Impossible: A Peak Performance Primer, “one of the most frequent topics of conversation is the phenomenon is known as insight.”

So what exactly is insight? 

“The experience of sudden comprehension,” he writes, “that aha moment when we get a joke, solve a puzzle, or resolve an ambiguous situation.”

The … continue reading