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John Medina

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1: Guess what percentage of information people could remember 72 hours after hearing a verbal message.

10 percent.

Ouch.

Guess what percentage they could recall if you added a picture?

65 percent.

Wowza.

Another study showed that people could remember 2,500 pictures with more than 90 percent accuracy several days after seeing them.

Guess how long they were shown each picture.

Just 10 seconds.

“That’s incredible,”  Erik Peterson and Tim … continue reading