1: To land the sale. . . 

To win the deal. . . 

To generate genuine excitement for what we are pitching. . . 

We must find something that will give our presentation. . . an edge.

“The edge is a cool fact or anecdote that makes someone metaphorically (and sometimes literally) sit up and take notice,” Brant Pinvidic writes in his terrific book The 3-Minute Rule: Say Less to … continue reading