1: Fledgling entrepreneur and future Panera Bread CEO Ron Shaich realized he had a problem: People don’t eat cookies for breakfast.
Ron was 26 and had just started the Cookie Jar in downtown Boston. The year was 1980.
“Every morning, I watched tens of thousands of potential customers pass me by without a glance,” he writes in his terrific book Know What Matters: Lessons from a Lifetime of Transformations.… continue reading