1: Proctor & Gamble, one of the largest consumer goods firms in the world, was convinced their promising new product Febreze was going to be a big hit.

P&G should know.  They are the company behind Pringles, Oil of Olay, Bounty, CoverGirl, Dawn, Downy, Duracell, and dozens of other successful brands.

For Febreze, “they spent millions perfecting the formula, finally producing a colorless, odorless liquid that could wipe out almost any … continue reading