1: Fledgling entrepreneur and future Panera Bread CEO Ron Shaich realized he had a problem: People don’t eat cookies for breakfast.

Ron was 26 and had just started the Cookie Jar in downtown Boston. The year was 1980.

“Every morning, I watched tens of thousands of potential customers pass me by without a glance,” he writes in his terrific book Know What Matters: Lessons from a Lifetime of Transformations.… continue reading

1: Billionaire Charlie Munger was once asked: What should a young person look for in a career?

“I have three basic rules—meeting all three is nearly impossible, but you should try anyway,” he writes in  Poor Charlie’s Almanack: The Wit and Wisdom of Charlie Munger.

Rule #1: Don’t sell anything you wouldn’t buy yourself.

Rule #2: Don’t work for anyone you don’t respect and admire.

Rule #3:… continue reading