It’s not what we think.

“Short words are best,” said Sir Winston.

“The shorter words of a language are usually the more ancient,” Winston is quoted as saying in The Storyteller’s Secret by Carmine Gallo.  “Their meaning is more ingrained in the national character and they appeal to greater force.”

The manuscripts of Winston’s speeches show crossed-out longer words replaced with short ones.  “Liberated” became “freed.”

Take note of Winston’s … continue reading