1: As human beings, we have a strong aversion to loss. 

“We fear and avoid loss far more than we seek gain,” Dan Sullivan and Benjamin Hardy write in 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less.

When it comes to personal growth, releasing our previous identity “can feel like an enormous loss,” Dan and Ben note.

“Letting go of who we’ve been, how … continue reading