1: “Eliciting people’s internal commitment to pursue a common goal is the job of every leader,” writes Fred Kofman in his terrific book The Meaning Revolution: The Power of Transcendent Leadership.

We seek “the internal commitment of our followers to pursue a common goal, giving the best of themselves because they want to, because they find it intrinsically valuable beyond external incentives.” 

So how do we do that? 

“By … continue reading