1: Imagine we are leading an organization. We have a challenge. We must ignite action to implement a radical new idea.
How should we proceed?
“The conventional management approach to this challenge is to give people reasons,” writes Stephen Denning in The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative.
The only problem with this approach? It doesn’t work. “Asking people to stop doing the … continue reading
1: World Bank executive Stephen Denning had just spent the morning teaching a master class on storytelling to seventy executives from private and public sector organizations.Â
He had shared his story about how a health worker in a remote town in Zambia found the answer to her question about the treatment of malaria on a Centers for Disease Control (CDC) website. This simple story inspired the World Bank to embrace … continue reading
