1: The year was 1992. Republican pollster Frank Luntz was running a focus group in Detroit to test television ads. Frank was looking at tactics to undermine support for Ross Perot, an Independent presidential candidate. Frank showed the first focus group a series of three ads: a biography about Ross Perot and his rise from poverty through entrepreneurship to becoming one of the world’s wealthiest people, then one of the candidate’s speeches, and finally, … continue reading
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