1: Before becoming Zappos‘s founder, Nick Swinmurn was frustrated. He couldn’t find an online site with a terrific selection of shoes.

So, “he envisioned a new and superior retail experience,” writes Eric Ries in The Lean Startup.

One option would be to raise money to build “his complete vision with warehouses, distribution partners, and the promise of significant sales.”

Instead, he ran an experiment.  

He asked “local shoe … continue reading

1: We know what to do when someone says, “Drive to the grocery store.” Our “hands seem to steer us there on our own accord,” writes Eric Ries in The Lean Startup.

We use constant feedback to turn the steering wheel. “This feedback is so immediate and automatic that we often don’t think about it, but it is steering that differentiates driving from most other forms of transportation.”

Launching … continue reading