Who Not How


While visiting NASA for the first time in 1961, John F. Kennedy introduced himself to one of the workers. The man was a janitor. What did he do for NASA? The President inquired.

“I’m helping put a man on the moon!” he answered.

“The janitor wasn’t just cleaning toilets, he was part of something bigger, something incredibly important,” write Dan Sullivan and Benjamin Hardy in Who Not How: The Formula continue reading

“Alone we can do so little; together we can do so much.” —Helen Keller

1: Together, J. R. R. Tolkien’s The Lord of the Rings and C. S. Lewis’s Chronicles of Narnia have sold more than 300 million books. These two British authors continue to impact the world of fictional fantasy and leave a footprint on our modern culture.

“But what most people don’t realize is that without their friendship, … continue reading

Yesterday, we looked at the power of asking Who, not How. After attempting to negotiate the sale of his company himself and failing, entrepreneur Wes Sierk hired an investment banker who successfully completed the transaction and negotiated a much higher price.

Our story doesn’t end there.

1: “Two weeks after selling his company, Wes found that the air conditioner in his house had broken,” write Dan Sullivan and Benjamin Hardycontinue reading

Genius Network founder Joe Polish met the world famous entrepreneur Sir Richard Branson for the first time at a dinner to raise money for Richard’s foundation, Virgin Unite.  Joe had donated $15,000 to Richard’s charity.  “In exchange, Joe was invited to have dinner with Richard and a small group of other donors,” write Dan Sullivan and Benjamin Hardy in Who Not How.

During the dinner, the other donors were … continue reading

Like most entrepreneurs, Carl Castledine worked crazy hours.  

“By sheer grit and willpower, he was able to build up a decent clientele,” write Dan Sullivan and Benjamin Hardy in Who Not How.  Still, Carl knew his company, Away Resorts, could do better.  Specifically, he needed to improve the company’s website and online presence.

So, Carl went to work.  “On top of the ridiculous hours he was already working, he began … continue reading

Dr. Benjamin Hardy was about to launch his first book, Willpower Doesn’t Work.

“I did everything by myself.  I scheduled all my media and podcasts.  I worked directly with the publisher,” he recalls in Who Not How.  “And after lining everything up, which involved a lot of decision-making and mental labor, not to mention time, I then had to muster the energy to show up to the interviews … continue reading

There are technical problems and adaptive problems, author and entrepreneur Dean Jackson believes.

“Technical problems are when the answer is already known,” he shares with Dan Sullivan and Ben Hardy in Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.

Let’s say we want to set up a WordPress website.  That is an example of a technical problem.  For these types of challenges, we want to ask ourselves: … continue reading

“What is the ultimate quantification of success? For me, it’s not how much time you spend doing what you love. It’s how little time you spend doing what you hate.”

-Casey Neistat

1: Tony Caldwell was stressed and burned out at work.  

Tony had a knack for developing insurance agencies in the insurance distribution space. Like many entrepreneurs, he knew his business cold. Backward and forward. Inside and out.

And … continue reading