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July 2021

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Holding an action-packed, upbeat, informative quarterly “All-Hands” meeting is a key driver of building an inspired and engaging workplace culture.

The quarterly rhythm is key.  At PCI, we believe it’s important to gather all of our associates together regularly to build cohesiveness and connection and to keep everyone informed on how we are doing as an organization.  

At PCI, we call the quarterly get-together the “Not The Typical Quarterly Business … continue reading

Elon Musk is wicked smart.

“But when he explains technology to consumers he uses language even a sixth-grader can read,” observes Carmine Gallo in his book The Storyteller’s Secret.

“Welcome everyone to the announcement of Tesla Energy.  What I’m going to talk about tonight is a fundamental transformation of how the world works, about how energy is delivered across Earth,” Elon Musk began his remarks about Tesla’s new Powerwall … continue reading

It’s not what we think.

“Short words are best,” said Sir Winston.

“The shorter words of a language are usually the more ancient,” Winston is quoted as saying in The Storyteller’s Secret by Carmine Gallo.  “Their meaning is more ingrained in the national character and they appeal to greater force.”

The manuscripts of Winston’s speeches show crossed-out longer words replaced with short ones.  “Liberated” became “freed.”

Take note of Winston’s … continue reading

Winston Churchill was 29 years old.  He was a newly elected representative to the House of Commons.  The year was 1911. 

His talk started off fine.  But then he experienced a moment we all fear in front of a large group: He forgot the rest of his speech.  For three long minutes he stood frozen in front of his new colleagues, Carmine Gallo writes in his book The Storytellers Secretcontinue reading

1: The words “I have a dream” were not in the original copy of Martin Luther King’s speech.  

“The sequence that made Martin Luther King Jr.’s ‘Dream Speech’ the greatest speech of the twentieth century had all been improvised,” writes Carmine Gallo in The Storyteller’s Secret.  

As Martin was reading from his prepared remarks, the gospel singer, Mahalia Jackson, shouted “Tell ’em about the dream, Martin!”

“Few people … continue reading

Yesterday, we looked at the powerful benefits of writing about our values.  Let’s put this theory into action.  

When?  Right now.  This will take no longer than 12 minutes.

Step one: What are your values?  Click on this link and pick your top three values.  Values are simply what you care about.  Your values are what you feel is important and meaningful.  They can be an attitude, a strength, or … continue reading

Back in the 1990s a group of Stanford students agreed to keep journals over the winter break.  

“Some were asked to write about their most important values, and how the day’s activities related to those values,” writes Kelly McGonigol in The Upside of Stress.  “Others were asked to write about the good things that happened to them.” 

Yesterday, we explored how our mindset drives our behavior.  Our mindsets are … continue reading

1: Scientist Alia Crum has an unusual track record of high-profile findings.

“By changing how people think about an experience, she can change what’s happening in their bodies,” Kelly McGonigal observes in The Upside of Stress.  “Her work gets attention because it shows that our physical reality is more subjective than we believe.” 

What is the single idea that motivates Alia’s research?

How we think about something can transform … continue reading

1: “In the late 1990s, an unusual experiment took place in the trauma center of an Akron, Ohio, hospital,” Kelly McGonigal writes in her terrific book, The Upside of Stress.

Patients who had recently survived a major car or motorcycle accident were part of a study on post-traumatic stress disorder (PTSD). 

The researchers set out to discover if they could predict who would develop PTSD based on their level … continue reading

Getting better at getting better is what RiseWithDrew is all about.

Monday through Thursday we explore ideas from authors and thought leaders.  On Friday, I share something we are doing at PCI in our quest to earn a spot of Fortune magazine’s 100 Best Companies to Work For.  In the world.

Last Friday, we looked at why great organizations focus on “who” before “where.”

As Jim Collins shares: They get the … continue reading