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October 2022

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1: “We need more heat,” Priya Parker‘s client nervously whispered into her ear, she shares in her book The Art of Gathering: How We Meet and Why It Matters.

An architecture firm had hired Priya to facilitate a discussion about the firm’s long-term vision: “Did they want to remain a bricks-and-mortar architecture firm,” Priya writes, “or did they want to morph into an experience-design firm?”

The problem? While … continue reading

Getting better at getting better is what Rise With Drew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.

1: Two Fridays ago, we looked at why companies that strive to be great places to work regularly outperform their competition. It’s a simple formula: Happy associates = … continue reading

The short answer? Yes, writes The Lean Startup author Eric Ries.  

1: Asking potential customers what they want doesn’t work because many times, customers don’t know what they want.

A much better strategy, Eric suggests, is to build a simple product, a “minimum viable product” or MVP, and then watch what actual customers actually do. “The minimum viable product lacks many features that may prove essential later on,” Eric … continue reading

1: It was the summer of 2004. Three college sophomores traveled to Silicon Valley having recently started their fledgling college social network.

“It was live on a handful of college campuses. It was not the market-leading social network or even the first college social network; other companies had launched sooner and with more features, writes Eric Ries in The Lean Startup. “With 150,000 registered users, it made very little … continue reading

1: Before becoming Zappos‘s founder, Nick Swinmurn was frustrated. He couldn’t find an online site with a terrific selection of shoes.

So, “he envisioned a new and superior retail experience,” writes Eric Ries in The Lean Startup.

One option would be to raise money to build “his complete vision with warehouses, distribution partners, and the promise of significant sales.”

Instead, he ran an experiment.  

He asked “local shoe … continue reading

1: We know what to do when someone says, “Drive to the grocery store.” Our “hands seem to steer us there on our own accord,” writes Eric Ries in The Lean Startup.

We use constant feedback to turn the steering wheel. “This feedback is so immediate and automatic that we often don’t think about it, but it is steering that differentiates driving from most other forms of transportation.”

Launching … continue reading

Getting better at getting better is what Rise With Drew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.

In 2004, Tiger Woods was the #1 ranked golfer in the world. He had won eight major championships. He was the most dominant player in golf.

And, he decided … continue reading

What’s wrong with this statement? “I behave this way, and I achieve results. Therefore, I must be achieving results because I behave this way.”

Harry was “a brilliant, dedicated executive who consistently made his numbers. He wasn’t just smart. Harry saw things no one else at the company could see. Everybody high and low conceded this. His creative ideas led to groundbreaking new processes and procedures, for which everyone credited … continue reading

1: “Do you know the concept of proprioception, of how you know where you are and where you’re oriented?” film director Harold Ramis asked.  

Harold was reflecting “on the reasons behind the fading career of Chevy Chase, one of the stars of [Harold’s movie] Caddyshack, writes Marshall Goldsmith in What Got You Here Won’t Get You There: How Successful People Become Even More Successful.  

“Chevy lost his sense of … continue reading

Carlos is the CEO of a successful food company.  

“He is brilliant, hard-working, and an expert in his field,” writes Marshall Goldsmith in What Got You Here Won’t Get You There: How Successful People Become Even More Successful. “He started out on the factory floor and rose through sales and marketing to the top spot. There is nothing in his business that he hasn’t seen firsthand.”  

“Like many creative … continue reading