1: “Every Saturday, a siren goes off in Tim’s quiet suburban community, signaling that it is noontime. No one gives it much attention around town,” Erik Peterson and Tim Riesterer write in their terrific book Conversations That Win the Complex Sale.
It’s just the “noon whistle,” people say.
But the same siren is also used to signal a severe weather emergency.
“As a result,” the authors note, “the same … continue reading