Getting better at getting better is what RiseWithDrew is all about. Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.
One of my goals for the year is to experiment with different approaches and tools to strengthen my relationships with the people I love and care about.
We’ve been revisiting ideas from prior RiseWithDrew posts on this topic for the past several weeks.
Last Friday, we explored the idea that when attempting to persuade another human being, we should begin with connection and relationship rather than the logic of what we believe.
2: The same rule applies when presenting to a group, Stephen Covey writes in The 8th Habit.
We begin with ethos, our personal credibility, the trust we inspire, the belief people have in our integrity and competence. If people doubt our credibility, our chances of persuading them are nil.
Makes sense.
Next, we focus on pathos, an appeal to our audience’s feelings or emotions. Our goal is to empathize, get into their frame of mind, and demonstrate that we understand them in depth.
When we demonstrate a deep understanding of our audience’s mindset and concerns, we significantly increase the impact of our message.
Finally, we carefully explain the logic or reasoning behind our request.
3: Note the sequence: ethos, pathos, logos: our character, our relationships, and then our logic.
More next week.
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Reflection: Reflect on a particularly powerful speech I heard. How did I feel inside?
Action: The next time I speak to a group, focus on the feelings or mindset of whom I am presenting before sharing my logic or reasoning.
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