1: “So tell me this,β the young executive asked, βIs Panera almost as good as Donatos?β
“Is he joking?” Panera Bread CEO Ron Shaich thought to himself.
It was the early 2000s. Ron was sitting in an executive boardroom at McDonald’s headquarters outside Chicago. Ten years earlier, he had purchased the St. Louis Bread Company and renamed it Panera.
On the other side of the table were members of McDonald’s … continue reading