1: New Year’s resolutions don’t work.

“A survey of over 31 million activities by the team at Strava found that most New Year’s resolutions are abandoned by January 12,”  Anne-Laure Le Cunff writes in her book Tiny Experiments, “which they called Quitter’s Day.”

So, why do New Year’s resolutions fail?

Because we “overcommit to a bunch of lofty aspirations,” Anne-Laure explains.  “The human mind has a love/hate relationship with … continue reading

1: We have a tall task.  

Our goal is to persuade our audience to change behaviors and set out on a new course.

We begin by getting their attention. To do so, we go negative.

“Negative stories, questions, or challenges wake us up. They activate the reptilian brain, suggesting fight or flight,” writes Stephen Denning in The Secret Language of Leadership: How Leaders Inspire Action Through Narrative. 

What … continue reading

1: “Top people go where the standards are the highest,” business philosopher Jim Rohn would say.

If we want to attract and keep people, “treat them like a crack team, with clear standards and disciplines that we insist on every single day,” writes Brian Tracy in his book Sales Management, “The very best salespeople perform at the highest levels when they are working in a tightly organized, well-disciplined sales … continue reading

“In the meantime, cling tooth and nail to the following rule: not to give in to adversity, not to trust prosperity, and always take full note of fortune’s habit of behaving just as she pleases.” -Seneca

1: “Because he has become more myth than man, most people are unaware that Abraham Lincoln battled crippling depression his entire life,” writes Ryan Holiday in The Obstacle Is the Way: The Timeless Art … continue reading