1: Imagine we are watching a stand-up comedian. 

Early in their performance, they tell a joke or story.  Then, throughout their show, they refer back to the earlier joke. It’s a proven way to get laughs and build momentum in their set.

Hollywood producer Brant Pinvidic calls this technique the “call back.” 

We, too, can use it in our presentations, he writes in his terrific book The 3-Minute Rule: Say … continue reading

1: To land the sale. . . 

To win the deal. . . 

To generate genuine excitement for what we are pitching. . . 

We must find something that will give our presentation. . . an edge.

“The edge is a cool fact or anecdote that makes someone metaphorically (and sometimes literally) sit up and take notice,” Brant Pinvidic writes in his terrific book The 3-Minute Rule: Say Less to … continue reading