1: 1: Getting better at getting better is what RiseWithDrew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.

This week, we’ve been exploring the ideas in Peter Attia‘s powerful book Outlive. Peter writes about The Four Horsemen: heart disease, cancer, neurodegenerative disease, and type … continue reading

1: Ever heard of 3-hydroxyisobutyric aciduria?

Probably not.

“That’s because there have been only thirteen reported cases. Ever,” Dr. Peter Attia writes in his powerful book Outlive.

It’s an “orphan disease,” a rare disease that doesn’t impact many people.

Why does Peter share this anecdote? Because he believes heart disease, our #1 killer in the United States, should not even be among the ten causes of death.

If we … continue reading

1: “Do we tell people it’s okay to smoke until they are 65 and then have them stop?” Peter Attia asks in his terrific book Outlive.

“Should we tell someone to stop smoking only after their ten-year risk of lung cancer reaches a certain threshold?” he asks. 

Of course not. Much better to do everything we can to stop people from starting smoking.

“The sooner we cut the head … continue reading

1: Heart disease is a sly, slow-moving, stealth-like killer.

It “unfolds very slowly—not over two or three or even five years, but over many decades,” Dr. Peter Attia writes in his powerful book Outlive.

Yesterday, we explored how teenagers who passed away from other causes were found to have lesions and plaques in their arteries.

“There is a considerable period of time when the disease is not harmful,” Peter … continue reading

1: “What proportion of heart attacks occur in people younger than age sixty-five?” 

That was the question Dr. Allan Sniderman asked Dr. Peter Attia at Dulles Airport in 2014.  

“I guessed high,” Peter writes in his terrific book Outlive. 

“One in four,” he responded.

He was low. Way low. 

“Fully half of all major adverse cardiovascular events in men (and a third of those in women), such as heart … continue reading

1: Getting better at getting better is what RiseWithDrew is all about.

Monday through Thursday, we explore ideas from authors, thought leaders, and exemplary organizations. On Friday, I share something about myself or what we are working on at PCI.

Last week, we reviewed some of the lessons from Barbara Fredrickson‘s book Love 2.0.

Barbara is the Kenan Distinguished Professor at the University of North Carolina at Chapel … continue reading

We’ve created the perfect 3-minute pitch following Hollywood producer and author Brant Pinvidic‘s framework, which he outlines in his book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.

We’ve outlined (1) What it is, (2) How it works, (3) Why we are sure, and (4) Why we can do it.

We’ve got an inspiring opening where we share why we got involved … continue reading

1: “I can’t tell you how many pitch tapes I see loaded with transitions and pushes and wipes throughout the whole thing,” Brant Pinvidic writes in his excellent book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.

“It just screams amateur,” he writes. “Bells and whistles now signal to the audience that you are trying to distract them. That’s not what we want. 

“That’s … continue reading

1: “I used to end my pitches with a clever saying or pun that led me back to my title,” Brant Pinvidic writes in his excellent book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.

“ ‘And that’s why Run for the Money will be a run-away hit!’ or something equally cringe-worthy,” he recalls.

He could feel the eye rolls in the room. 

“Everything … continue reading

1: Imagine we are watching a stand-up comedian. 

Early in their performance, they tell a joke or story.  Then, throughout their show, they refer back to the earlier joke. It’s a proven way to get laughs and build momentum in their set.

Hollywood producer Brant Pinvidic calls this technique the “call back.” 

We, too, can use it in our presentations, he writes in his terrific book The 3-Minute Rule: Say … continue reading