One night, Hollywood mogul Peter Guber stopped by the Border Grill in Los Angeles.  

What happened next surprised him.

First, he took a bite of his fish taco.  “The taste blew me away,” he writes in Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. 

Then, his waiter noticed the look on his face and remarked, “You know, there is an adventure in that taco.”

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