“Many of my clients are surprised that their audiences “just don’t get it,” Esther Choi writes in Let the Story Do the Work. The reason…
Imagine a panel discussion or similar event. “Introduce yourself,” the host says. “Most likely, [our] introduction is full of facts,” writes Esther Choi in Let…
1: When someone asks Esther Choi what she does for a living, she responds with a one-word answer. “Storytelling,” she says. She’s setting the hook.…
So far this week, we’ve looked at the power and impact we can have by doing simple drawings as part of our presentations. Esther Choi…
Shivani’s brother and sister-in-law made the trip from San Francisco to Chicago to visit. Her sister-in-law Susan was pregnant, but she wasn’t due for another…
1: “If you get your visual on the whiteboard, it dominates the meeting,” comments Northwestern Professor Steve Franconeri in Esther Choi’s Let the Story Do…
1: This week, we’ve been exploring takeaways from Esther Choy and her book Let the Story Do the Work: The Art of Storytelling for Business…
1: Esther Choy was excited about moving into a new house and hired an interior designer. Unfortunately, there was a disconnect between them, she shares…
1: “Stabilize the patient” is good advice in the Emergency Room and in any situation where our goal is to persuade a person or group…
1: As business professionals, we’ve been trained how to prove our point. To win the day, we are taught to find the right data and…
1: Telling a great story is as simple as 1, 2, 3. Or, better yet, Act I, II, and III, Esther Choy writes in Let…
The big day has arrived. The job interview we want to nail. Or, the hard-to-get meeting with the big prospect. Or, maybe a first date with someone we…
1: “At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling,” Esther Choy writes in Let the Story Do the Work: The…
Esther Choy was one of six admissions officers at the University of Chicago Booth School of Business, one of the top MBA programs in the…
1: Game time. A small art museum in Cincinnati, Ohio was preparing to launch a capital campaign. To succeed, they would need several major donors…
1: In the early 1980s, Harley-Davidson, the once-iconic motorcycle company, had hit rock bottom. It was “an operation that looked like it was sinking into…
1: Perhaps you have a friend like Jane. “She is funny and social, a talker who uses her eyes, face, hands, and voice to pull…