1: The experienced fundraiser was perplexed.
A fundraising executive with the Girl Scouts, she had developed a successful system to connect with donors. “She’d invite a potential donor to her office, serve a few Girl Scouts cookies, walk her through an album of heartwarming snapshots and handwritten letters from projects that matched the [donor’s] profile, and then collect a check when the donor’s eyes lit up,” Chris Voss writes in … continue reading
