“Close your eyes, I’m going to tell you a story about a foreign country,” were the first words out of Ken Lombard‘s mouth. 

In his book Tell to Win, then CEO of Sony Pictures Entertainment Peter Guber recounts a meeting with basketball superstar Magic Johnson and his business partner, Ken Lombard. Magic and Ken were pitching Peter on a business proposition to build movie theaters in a new … continue reading

Yesterday we examined the story the adventurer Richard Bangs told the rowdy group to get their attention about the dangers in the river rapids ahead.

Why did his story get their attention?

Asked another way: What makes for a purposeful story?

The transformation actually began when Richard said the word “story,” writes Peter Guber in Tell to Win. “The word was like a bell that compelled us to listen … continue reading

Way down in the Grand Canyon, Peter Guber was hosting a five-day river rafting trip for ten friends on the ever-thrilling Colorado River, a.k.a The Big Wild Red.

The guys had become a rambunctious on his watch, Peter tells us in his terrific book Tell to Win. 

Pierce Brosnan (otherwise known as Bond…, James Bond), life strategist and author Tony Robbins, the NFL Network President and several high profile … continue reading

Yesterday, we explored the idea that storytelling is a key driver of business success because it allows us to reach people’s hearts as well as their minds.  

We looked at the time Peter Guber, author of Tell to Win, struck out pitching his vision of a state-of-the-art baseball stadium in Las Vegas because he didn’t tell a story.

Prior to becoming an owner of the Golden State Warriors … continue reading