1: We get mixed up.

Means, ends, and by-products are not the same thing.

“A profound distinction is concealed among those prosaic terms,” Panera Bread Company founder Ron Shaich writes in his powerful book Know What Matters: Lessons from a Lifetime of Transformations, “one that unlocks the code to designing a business and a life of enduring value.”

Exhibit one: Ron’s friend who has type 1 diabetes.

“He wants … continue reading

1: Viktor Frankl’s book Man’s Search for Meaning has sold over ten million copies and been translated into twenty-four languages.

It’s not your typical best-seller, however.  

The topic? Viktor’s experiences as a prisoner in Nazi concentration camps.

“Wondering why some prisoners survived and others didn’t in an atmosphere of hopelessness and despair, he concluded that those who made it lived with a greater sense of purpose,” Carolyn Dewar, Scott … continue reading