1: “Revenue is the aqua viva—the lifeblood—of the organization. Without it the organization will die,” Jeffrey Fox writes in How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients.
What is a Rainmaker?
Simply put, The Rainmaker is a “person who brings revenue into an organization, be it profit or not-for-profit. That revenue comes from customers and donors.”
2: Why do we call these people Rainmakers?
“Because the “customers’ money is the rain,” Jeffrey writes. Rainmakers are “responsible for generating most of the new customers, the new business.
“The most important success factor in any business or organization is having a customer. This is more important than the business idea, the products, the machinery, the buildings, the financing, or the people.
“It is customer money that pays everyone’s salary.”
Indeed.
3: What is the Rainmaker’s Credo?
• Cherish customers at all times.
• Treat customers as we would our best friend.
• Listen to customers and decipher their needs.
• Make (or give) customers what they need.
• Price our product to its dollarized value.
• Show customers the dollarized value of what they will get.
• Teach customers to want what they need.
• Make our product the way customers want it.
• Get our product to our customers when they want it.
• Give our customers a little extra, more than they expect.
• Remind customers of the dollarized value they received.
• Thank each customer sincerely and often.
• Ask to do it again.
More tomorrow.
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Reflection: Are there any elements of the Rainmakers creed that I or my organization needs to improve?
Action: Do it.
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