We’ve created the perfect 3-minute pitch following Hollywood producer and author Brant Pinvidic‘s framework, which he outlines in his book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
We’ve outlined (1) What it is, (2) How it works, (3) Why we are sure, and (4) Why we can do it.
We’ve got an inspiring opening where we share why we got involved … continue reading
1: “I can’t tell you how many pitch tapes I see loaded with transitions and pushes and wipes throughout the whole thing,” Brant Pinvidic writes in his excellent book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
“It just screams amateur,” he writes. “Bells and whistles now signal to the audience that you are trying to distract them. That’s not what we want.
“That’s … continue reading
1: “I used to end my pitches with a clever saying or pun that led me back to my title,” Brant Pinvidic writes in his excellent book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
â ‘And thatâs why Run for the Money will be a run-away hit!’ or something equally cringe-worthy,” he recalls.
He could feel the eye rolls in the room.
“Everything … continue reading
1: Imagine we are watching a stand-up comedian.
Early in their performance, they tell a joke or story. Then, throughout their show, they refer back to the earlier joke. It’s a proven way to get laughs and build momentum in their set.
Hollywood producer Brant Pinvidic calls this technique the “call back.”Â
We, too, can use it in our presentations, he writes in his terrific book The 3-Minute Rule: Say … continue reading
1: “Why did Bambi’s mom die at the beginning of the film?” asks Hollywood producer and author Brant Pinvidic.
“Disney could easily have told the story of Bambi just getting lost, or not shown Bambi’s mom dying, or done it later in the film,” he writes in his book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
Why? Because doing so puts our … continue reading
1: We feel good. We’ve just finished making our sales presentation. We spent hours preparing. And we nailed it. Our audience now knows all the powerful and wonderful things our product and service can do.
The first question we get? Something negative: “What about . . . ?”
“If the first question someone asks is about a potential issue they need us to clarify, it means they’ve been thinking about … continue reading
1: “When I’m working with someone or speaking, I always say, ‘Let’s identify the problem,’ “Hollywood producer Brant Pinvidic writes in his book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
“Without fail,” he writes, “everyone thinks I’m referring to the problem that their product or service is solving for the audience.”
Because that’s been the typical sales script forever: We identify the problem. Then, … continue reading
1: To land the sale. . .
To win the deal. . .
To generate genuine excitement for what we are pitching. . .
We must find something that will give our presentation. . . an edge.
“The edge is a cool fact or anecdote that makes someone metaphorically (and sometimes literally) sit up and take notice,” Brant Pinvidic writes in his terrific book The 3-Minute Rule: Say Less to … continue reading
1: Brant Pinvidic sat in a room with his client, Keith. Brant is a top Hollywood producer who has successfully sold nearly fifty TV series using his 3-Minute Rule, which is also the title of his book on how to deliver a successful presentation. Â
Brant’s brother was on the speakerphone. Keith’s assignment: Deliver his 3-minute pitch to Brant’s brother.
Afterward, Brant told his brother: “I need you to pitch … continue reading
1: Hollywood producer Brant Pinvidic was delivering a keynote speech at the National Speakers Association.Â
“I put a big picture of Katy Perry up on the screen,” he writes in his book The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
I said, “I’d like to introduce you to one of my friends, Katy Perry. I know you know her and her music.”
Next, he put … continue reading
