In the office of Dr. Robert Maloney is a basket containing hundreds of pairs of discarded eyeglasses.
A sign with the word “See” is hung above the basket.
Robert is one of the early surgeons to pioneer LASIK surgery. Words are not the only, or often the best, tool we as communicators have to deliver our message.
In addition to focusing on what we say, we are wise to consider … continue reading
It’s the early 1990s. Dr. Robert Maloney, UCLA professor of ophthalmology, had just done the first LASIK surgery in western North America as part of the original FDA clinical trials. The surgery was a success and Robert realized LASIK had the potential to improve the eye sight of millions of people.
But potential patients were worried.
It was a brand new procedure. So much could go wrong.
Robert’s credentials … continue reading
