It’s 1985.  The Los Angeles Lakers have just won game five of the NBA Finals to take a 3-2 series lead against the uber-talented Philadelphia 76ers.  They are one win away from being World Champions.  

But their best player, Kareem Abdul-Jabbar, one of the greatest scorers in NBA history, has sprained his ankle.  He’s out for the rest of the series.  

“So even though we’re ahead three to two,” Lakers … continue reading

“Close your eyes, I’m going to tell you a story about a foreign country,” were the first words out of Ken Lombard‘s mouth. 

In his book Tell to Win, then CEO of Sony Pictures Entertainment Peter Guber recounts a meeting with basketball superstar Magic Johnson and his business partner, Ken Lombard. Magic and Ken were pitching Peter on a business proposition to build movie theaters in a new … continue reading

Yesterday, we explored the idea that storytelling is a key driver of business success because it allows us to reach people’s hearts as well as their minds.  

We looked at the time Peter Guber, author of Tell to Win, struck out pitching his vision of a state-of-the-art baseball stadium in Las Vegas because he didn’t tell a story.

Prior to becoming an owner of the Golden State Warriors … continue reading