Simon Sinek


1: In 1962, Milton Friedman famously wrote, “there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits…”

Was Milton right?  Do businesses exist to maximize profits?  

I think the more interesting question is: What is the best way to maximize profits?  And, over what time period?  

Because maximizing profits in the short-term is very different from maximizing profits … continue reading